There is no doubt that the coaching industry is large and expanding. A recent study conducted that coaching brings about two billion dollars annually, globally. This shouldn’t be so surprising. But this should immediately lead us to believe that the reason why coaching has grown to be so prominent is because it is indeed effective and working. What’s more interesting is that with the rise in demand for coaching, coaches have began charging higher fees and taking in more clients as well. However, over half of the coaching industry is focused on executive, leadership and business coaching. Executive coaching has grown so large that it has grown to be such a prominent and integral part of development in many organizations across the globe.