Hi, I am Rita

As a Strategist and Leadership Coach, I’ve supported hundreds of women to take their seat at the table and speak confidently, so their ideas and visions are heard. With my coaching, they step into greater leadership and influence, even in male-dominated industries.

There was a time when I struggled to speak up and have my own voice heard.

As a Sales Director in the press, covering the international oil and gas industry for 20 years, I experienced first-hand the challenges of working in a male-dominated industry. But it wasn’t until the market crashed in 2014 that I experienced a major clash with my organisation.

I was working 24/7 to find ways to increase revenue. My frustration level hit an all time high when my concerns for my team, and ideas for alternative solutions, weren’t being heard. I knew what I wanted to say, but after being shut down several times before, I’d lost my confidence. I doubted myself, “Perhaps I’m wrong? Perhaps the focus should be on the revenue and not the people?”

As if this wasn’t stressful enough, my son, who was suffering from a rare disorder called Hurler Syndrome, was in and out of the hospital. I was so exhausted and overwhelmed that I started drinking wine every night to unwind and try to find a sense of calm in the midst of the chaos.

One morning, after being at my son’s bedside all night, I realized I either had to quit my job or get help, otherwise I was headed for a breakdown.

I started working with a life coach who challenged me to slow down and reflect on my victories. In doing so, I finally acknowledged how I’d spoken up and used my voice to fight for my son’s life. It was because of me and my tenacity that we found a medical solution that saved my son’s life and so many other people’s lives, too.

In working with my coach, I discovered my purpose and gained greater clarity in my leadership and abilities. I was surprised that slowing down to do this deep work sped up my success.

Over the next several weeks, I started speaking up and once again sharing my ideas at work. Being tapped into my purpose and confidence made all the difference. I was able to influence key players and get my suggested solutions acted upon. Because of my key role in organizational conversations, we were able to thrive during the recession of the energy sector.

But there came a time when I knew I had to leave the organization to start my own coaching business and pay it forward.

The day I resigned from my role as Sales Director, I committed myself to serving women in male-dominated industries.

I know you have important ideas to bring to the table that can lead us to more sustainable solutions. I want to support you in having the influence and impact you desire. Which is why I invite you to join me for…

Shestainability Blueprint for Success

A 2-Day Deep Dive Into Purpose, Passion & Planning
So You Can Be The Confident, Fulfilled Leader You’re Here To Be

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